Too good to be true? No, too good to pass up.
Small edits to my google ads this week made all the
difference. I did a lot of research on how to best create ads to appeal to
consumers and I expected big answers and big changes to be made. The reality of
it is, it’s simple. Thing to keep in mind when writing ads is to showcase your
product. Don’t hide behind fluff, tell the reader exactly what they will see when
they click into your site.
During this week’s assignment I really found myself
considering what I look for when I google search for a product or service. If
it doesn’t catch my attention, I scroll past and on to one that does. If it
seems too good to be true, I don’t even take the time to check it out. Having
prices in ads definitely peaks my interest because I am either excited that it
is affordable or wonder what the catch is; either way I check it out.
Here’s to hoping for success!
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