Gotta Stay Relatable
When creating my list of keywords this week I thought to how
I search for things and what kind of things I search for. The instances that I
am searching for something are usually when I know what I am looking for or I
have no clue. I know that my keywords need to cater to both kinds of searches.
Keywords that are directly from my titles and products are a must for those who
know exactly what they are looking for. On the other hand, descriptive and more
broad words need to be used for those consumers who aren’t quite sure what they’re
after; maybe they can’t remember the name or they are looking for options when
it comes to healthy meals or exercises and they want to look through a bunch of
sites. The best thing to keep in mind at this point is the consumers point of
view. I am a consumer, how do I respond to ads? What kind of keywords would I
use or what kind have I used before? If I keep my consumer hat on, I think I
will find a lot more success in my product.
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