Uhhh What?

I won’t lie, I’m confused. I managed to get all of my ads made and all of my keywords into ad groups but the GoogleAds sight is difficult for me to navigate. BUT I’m always up for a challenge and I feel like I am slowly getting more acquainted with the site and its tools.
 The other part I am having a hard time with is understanding the numbers that are presented in the analytics. I understand the terms but don’t get how the numbers are determined or correlate. What is good? What is bad? Will I ever know? We shall see.
I’m concerned that my ads will have all zero’s and nothing will come from them. I also had one of my ads not get approved so that has been a project for me to work on this week. I like that the site gives you suggestions to apply to improve ads and keywords.

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